How Van Allen Insurance’s Elf on the Shelf Came to Be

In the heart of Listowel, there’s an unexpected holiday tradition that has transformed the image of Van Allen Insurance Inc.’s Co-owner, Shane Van Allen, into nothing short of a local celebrity.

Each December, Shane dons the iconic Elf on the Shelf attire, turning heads and bringing smiles to the faces of the tight-knit community.

But how in the world did Shane – boss, husband, dad, and more, find himself looking so dapper each December?

Well, the story unfolds on a rare day that Shane booked off. In his absence, those of us working away in the office hatched a jolly plan to turn our boss into an Elf on the Shelf.

By ingeniously creating the necessary collar and outfit components, we left Shane with little room to decline the merry transformation. Little did we know that this whimsical prank would evolve into a community-engaging spectacle, and one that is eagerly anticipated each holiday season!

Shane’s elfish escapades go beyond mere entertainment; they serve as a catalyst for supporting local businesses. With appearances in storefront windows, he encourages residents to shop locally, amplifying the town’s sense of community and camaraderie. Sometimes you’ll see him somewhere unexpected, just to get a giggle – like the time he found himself behind local police station bars (we believe for eating some of Santa’s cookies!)

Our social media platforms further amplify his impact, reaching a broader audience and showcasing the diverse services offered by Listowel’s businesses, but also a message of holiday fun! We are a fun office all year round, but we only get one month out of twelve to point and giggle at Shane!

Shane’s festive alter elf ego, Elf on the Shelf, isn’t just about spreading holiday cheer. This unconventional tradition also doubles as a platform for giving back. Throughout the month, Elf on the Shelf directs the spotlight onto various charities in need, using his Elf on the Shelf persona to raise awareness and support for worthy causes.

Despite running an insurance brokerage, Shane’s annual elfish transformation demonstrates that community engagement and philanthropy can seamlessly intertwine with the corporate world. The laughter generated by the sight of a grown man perched atop a roof, ladder, or a storefront display in tight red leggings becomes a powerful force for good, fostering a positive atmosphere that extends far beyond the holiday season.

So, as Listowel and the Van Allen Insurance team eagerly anticipates the return of its elfish character each December, Shane Van Allen continues to prove that sometimes, bringing joy to a community can be as simple as donning a pair of red tights and spreading the spirit of giving—one elfish adventure at a time.

Contact Us

622 Elma Street West,
Listowel Ontario
N4W 1W3
Phone 519-291-2470

188 Waterloo Avenue
Guelph, Ontario
N1H 3J3
Phone 519-823-2665